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Deutsch & Deutsch

A Jewelry Store With A Mission

From our inception as a respected and prominent jewelry store in Texas, Deutsch & Deutsch has been serving the most awe-inspiring collections of fine jewelry, bridal designs, and Swiss-manufactured timepieces to our clientele for over eight decades. It is here where you'll discover the highest quality of design by brands such as Rolex, Gucci, TUDOR, and TACORI. Diversity and inclusivity are priceless values; our jewelry stores have a token of luxury for everyone.

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A Family Tradition For Over 80 YearsA Family Tradition For Over 80 YearsA Family Tradition For Over 80 Years

A FAMILY TRADITION

FOR OVER 80 YEARS

The Deutsch & Deutsch tradition of hard work and ingenuity has been the driving force behind its evolution from a modest 1920’s tourist shop in Mexico into becoming respected as one of the most prominent jewelers in Texas and the United States. Our stores are located in El Paso, Houston, Laredo and McAllen, Texas.

Deutsch & Deutsch is not only a jewelry and watch store, it is a company that bases its ideology on the principle of being closely involved with its customers and on becoming part of their special life moments. Our slogan “Where Life Happens” expresses our interest in becoming a proactive element in the community and the effort we put in becoming an important element in our customers’ lives...