Rolex & the US Open

The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of the sport worldwide for almost 50 years, Rolex has been the event’s Official Timekeeper since 2018.

Published on August 19, 2024

The US Open is a display of passion, finely honed skill, and determination. At Deutsch & Deutsch, we are proud to house a mesmerizing selection of Rolex watches, the Official Timekeeper of the tournament. Indulge in a piece of horological innovation and excellence from one of our Houston, El Paso, Victoria, Laredo, and McAllen, Texas showrooms. With the help of our team of experts, learn why timepieces by Rolex are so revolutionary.

Inaugurated in 1881, this tournament has been played on the hard surface at the USTA Billie Jean King National Tennis Center in Flushing Meadows, New York, since 1978. Among its 17 competition courts is the showpiece arena, Arthur Ashe Stadium, with a seating capacity close to 23,800, the largest in the sport worldwide.

A fusion of energy

The US Open is known for its electric ambience, a reflection of New York itself, “the city that never sleeps”. At this vibrant, dynamic event, the action also unfolds in the stands, where spectators are not afraid to give voice to their excitement. During matches, the energy emanating from the fans, the court and the city converge to galvanize the players.

Rolex Testimonees and the US Open

Amid this electric atmosphere, matches at this Grand Slam® tournament have become the stuff of legend. The five consecutive titles Roger Federer won from 2004 to 2008 are etched in memory.

Among its other tennis Testimonees, Rolex counts a host of fellow US Open winners, namely: Rod Laver, Chris Evert, Stefan Edberg, Pat Rafter, Justine Henin, Juan Martín del Potro, Angelique Kerber, Sloane Stephens, Bianca Andreescu, and Dominic Thiem. In 2022, Iga Świątek and Carlos Alcaraz added their names to this impressive list, with Coco Gauff following suit the next year.

They all embody technical precision and the quest to become a better version of oneself.

The tournament of trailblazers

The US Open is fertile ground for innovation in tennis. From introducing the tiebreak and scheduling games at night, to implementing Hawk-Eye Live – a digital refereeing system that makes line calls immediately – every effort is made to ensure the tournament remains as compelling as ever.

Rolex and tennis: partners for
almost 50 years

Since Rolex first partnered with The Championships, Wimbledon, in 1978, the brand has enjoyed a privileged relationship with tennis, one founded on a shared philosophy: the perpetual quest for excellence, a passion for precision and innovation, the elegance of movement, unwavering effort, a respect for tradition and the drive to always push beyond personal limits.

Over the years, Rolex has extended its involvement in the sport, becoming the Premium Partner of world tennis in both the men’s and women’s game.

The brand supports most of the major competitions, including the four Grand Slam® tournaments, the season-ending ATP and WTA Finals, all of the high-status ATP Masters 1000 tournaments and nine of the WTA 1000 events, as well as the premier international team contests, the Davis Cup Finals and the Laver Cup.

Visit Us in Store at Deutsch & Deutsch

As the Official Timekeeper of the US Open, Rolex has a reputation for excellence and innovation. It is our distinct honor at Deutsch & Deutsch to serve as an Official Rolex Jeweler, purveying pieces of incredible value to our discerning communities. Stop by one of our Houston, El Paso, Victoria, Laredo, and McAllen, Texas jewelry stores to indulge in a piece of true luxury. Request an appointment today for a personalized consultation with one of our team members.